On this weeks episode of #OnTheMike, A man who made millions from coconuts.
Yes, entrepreneur, skydiver and coconut water guru David Freeman about health and well-being, challenges and his most well-known venture H2Coco.
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hello right it’s it’s been a long time it’s been a long time since we rock and roll up my friend and we have rock and roll he’s got a lot of these scams night what it what it is the right of way life you’ve had growing up in the racing industry getting a feel for the money with that doing a book making and then years later I get out of school and opening in not club in king’s cross the back room which is where we met yeah yeah yeah you with that plenty of times hanging out there with all sorts of celebrities Lara Bingle just the debate about fifty and and then you’ve you’ve not I god amid the horse and then starting this multi zillion don’t like coconut water company in the making for that had them making them making which which obviously yeah leads me to my first question was just to be polite you know what is actually a really nice person yeah I got to have a good chat with him and with there and back room and now is pretty full on and a lot of it is his life life and it was like were crammed down the back of the back room in this little corner with pay which is trying to get to and as many in having a chat and we just you trying to get to as well done live well I got your message that your believer I am at the lay of actually getting autographs I am of the late and when he came back out here we actually got the chance to give him some I cake express and he loved it and drank it haunts me on stage and a little bit of a run around he’s Randy’s eye on these two I say yeah because I worked with and I think it was the same year is that the way that he did the sunrise appearance advice yeah and they had to cancel because like dog they asked me to come down the paper and then grab control on the water and and you know when you go to a rock concert and they have that that second Baria yeah because kids go crazy and all day not crushing the ones at the front couple barriers outside my yeah but they didn’t have that down on the water there secular case so I’m up on stage and watching these kids being pulled out one by one and this is only a couple years off to someone died at the limp Bizkit concert on the golf course sad and so everyone’s gone I don’t know if we can do this because just be wasn’t even a yeah yeah I wasn’t there for another two hours of in kids with were finding and getting taken away in an ambulance on the label is I I said listen I’m not going to work I’m not gonna do the someone a wiki if you’re going to let Justin baby shopping keep kids getting crushes can be really really bad you guys say they canceled it and an online stupidly said something on the microphone about yet we might have to cancel it I had about a thousand hate messages for Facebook doesn’t mean we’re always I mean I mean he’s an icon that I laid eyes on rise to narrated yeah so you you all well that’s pretty cool you got in the dream your rights to cut cut and a lot Lara Bingle as well like she was drinking and all over the world and she was like she was a fantastic part of the development of ice tea cake I you know we we put on she was a friend of mine that water on high to represent the brand she lived embrace what the families about yeah I hear we’re about real people to what about you and tell us what you got yeah that being large yeah yeah yeah ears on that I didn’t and I thought we did we films is that right to take it that I didn’t realize it was also a store up because if you do a bit of research and giggling you in stony online and I actually just talking David Freeman at age two coca and Lara Bingle was one of yeah yeah and she’s doing this reality TV series and she was in New Zealand and on using on television yeah there to talk about the loss of these coconut water next season’s bugs were four and the first thing they do is put up a half naked photo over there branded footballers striding football player he expects that groups like pricing I’m alright and the media that try to cut it down we did we went to New Zealand on we launched a parameter that and it was really well to save and went really well you know we still today we number one on brand represented in in New Zealand and think I got water and she’s done a fantastic job like I said she was a page by United she had everything going for intent of what the values of a stick I can wear and they represented that at the time and we need a way to educate people on what coconut water wasn’t I’m not yeah I knew what it was did not only knowing he’d like if you’re in Thailand you might have it in an actual cut cannot and you think that’s the only way I can have it but it’s it’s involved in in eighteen cans and it’s in cottons and others I’m thinking about wrapping the view up now because %HESITATION well you know you you run a coconut water company in brief freaking coconut water well I did actually I you got so I brought you on one they would crew of thousands he and then what what I told them that we’re finally going to have you with someone who is a company that might bring in some free genre and I may have won a little more on our silly how are yeah what else you got you got all these cake express a green with superfoods all the yeah so you’ve got stuff that sold one of our newest friend is a well as as I’m holding it and looking like we’re doing it of us all of the voting so somebody you Mara %HESITATION let let’s talk about how the hell you got into doing this I mean you you’re a partying not club entrepreneur who’s doing a great job in in king’s cross all ten sheets eight though what am I gonna do now yeah had you’ll sign in and having a cook in a water company so it’s been a it’s been a long journey it’s been one of those journeys far on it’s been ten years in the making actually and it’s the story of thought into becoming a class in New York City sows is on holidays in New York and I just finished my first and only ever taking a class and the teacher gave me a fresh coconut you know an actual you know in a real cut cannot be green yeah that’s the one that you do in the hall younger and so on so yeah I was the memo something like that like hot yet and the the tape to getting fresh coconut and he said to me this is the benefits of a hydration it’s got like five blah blah and I tried it at the time and I love the taste and he said with a couple words to me said they each ESCON I’ve been so how to open and I was like it was that live all of my men that was just like magic had with this today if it was in a ready to drink packaging you just crack and I’ve been drink it yeah very hydration after you’ve just stay hydrated the self from making I groan I’m or anything and and lots and I walked out into the into New York and I started to see that check still is is a coconut water in a package that I’m getting on Google and is researching everything I could and I had no idea about the beverage industry I mean in fact I saw an alcoholic beverages in my father’s bat is a completely different kettle of fish and so I did my research and I saw one Brandon package checking out what I and it tonight because friend in the world god like I kind of fantastic job those guys have done %HESITATION and they it was inspiring to say that this didn’t exist in the Israeli mock and I was like I’m gonna give this cracks I knew I went back and did play three four months worth of research in Google and finding recognize come from and how to still awesome and all this other stuff and I put together a business plan I tried to find a thousand dollars from my auntie time see I see dispenser and divorce unfortunately and got the best thing that came to start with divorce money has your auntie to the lovely lady Jain and she solved in a business that I signed the John Wayne good are going to if it wasn’t for her I wouldn’t say that I am I using that shield yet is a graduate family help yeah yeah and ideas as it’s you know it was something that I had this idea and I was just determined to to make it happen and I didn’t have enough money myself to do I had some money myself to put into a site that has was a big chunk of it and I’m so what do the two hundred grand side it was a line that wasn’t gift it was a line and I went traveling with my research and my business I need to I got a job on a holiday just just characters get is a research is a private one on this item drinking a lot of it probably I mean my I mean sitting on a day to find the Johnny drying times to me don’t tell I I pretty sure that my parents would be giving the anybody because I will not look I went I went traveling in sauce of the right coconut manufacture and you know I went to Thailand Indonesia Philippines Brazil motive in countries and I visited probably four or five different factories and manufactures and supplies and yeah and crops within each country yeah and you know one of the things that I discovered and one thing of many looking for was that right manufacturing tens of cleanliness hygiene capabilities taste like you know everything I wanted to to my first visit to an Asian country yeah I’m to understand this and I didn’t want to be manufacturing in some Asian sweatshop with kids and all this other stuff was really wanted to make and that all happens but whatsoever as best in the world so I I and I landed up in Philippines %HESITATION and we produce a factory in the south the Philippines and it just had really good %HESITATION tastes really good cleanliness it had only bass a certification I’m so I just to give a bit of a background and is it today is a day one of my main value sees you nice quality control and insurance and I we end up in a factory all of these two factors that I’ve visited who basically every factory had what they call high sat and I say twenty two hundred which up to me these days the setup factory certifications that you can pretty much get off the back of a milk carton no I like it was like every fact he’s got it in every country yeah but not every factory in every country has this one called the Aussie certification and I I like I really really D. title at yeah that’s what if you’re looking to produce a product that’s got a quality in a factory night for the bass a size two that now we manufacture from %HESITATION five different manufacturers and everyone has the Aussie certification on top of that I said hi Hey seven I say twenty two hundred yeah cool site you it wasn’t real pain that was in the Philippines and don I remember the day that was so that’s where we come from I’m not actually tonight now we manufacture from Thailand and Philippines and the majority of our production comes in Thailand lose I believe that ID five percent of its time and see if we can be taught now I tight lace funny I’ve got the idea to have lies and goodbyes and stuff like that that die in the end I am waiting for that time that when you know I’m sitting in in the board rooms with the time many factors are data in the factory with the wack as an a and a talking tie and are they talking about me and I did it they’re not response no this is very much just learn this because if you got one you might say when you doing one of those deals as point you friend and a toy now I want it all the time people laughed you know the main yeah now I don’t know what the lady boy a lady I I think going to use that language in the factory it’s it’s a like what’s going on in the little tie people like I I mean it’s amazing this interview it will be the last such beautiful people but everyone in the Philippines in tight they’ve just been sighed loudly to work with and I’ve learned so much about their cultures and %HESITATION you now and in the way that they live event yeah why that you know the way that I work in it’s been it might be out some of the villages already some it might be the other day I helping farming communities in Thailand yeah look we’ve we’ve done it a couple of things like that say back in two thousand and eleven end of two thousand eleven actually we just got ranged in calls and pastries our asset of biggest customers and it was sort of half US right yeah %HESITATION we launched in is the end of two thousand eleven and I don’t know if you remember those and I unfortunate tragedy is a massive typhoon that hit the Philippines the biggest hyphen ever hit the Philippines and at that time hits on it wiped out a massive area of the Philippines unfortunately in non condolences to those families that it was on it was really sad and IBM at that time I jumped on a plane and went over there and and tame that with the red cross in and did some giving back to the Philippines campaign here and we lost it all throughout all my bras and everything like that holding signs and also to different at all die night and day nation of out of **** out a part of that sounds for a period of time all went to the red cross in this great I got the opportunity to jump in a helicopter and fly I’ve at the at the what would you call designed it was that if I say I should have died devastation yeah it was it was really devastating and you know I wanted to help that and moving from that day forward I always said that you know we want to work with factories that are involved in the agricultural I’m very every planting of coconut trays and giving back to the local communities because that right is a really important thing you know like I say nothing about that feeling you know when I actually helping people get back on the fate and yeah and you’ve given back and and so many other businesses that probably yeah it relied on that area probably just when I you know I cables so you can’t use them anymore like yeah look at Thailand yeah you got on a plane went over there and get your hands dirty and help out so yeah minutes implies that was on I mean again it was it was a big lesson for me and you know we still could use with them I’m and I cried I’m bad at that time the lesson that I I did land line from that was unite you do need to have multiple sources arm and that’s where we did down we changed to another factory as well didn’t change sorry we added another factor in the Philippines I’m expanded **** source decide now that that put it into a really bad position just got ranging calls we just got range yeah and we’re gonna be out of stock for three or four months and at the time I didn’t have much money in the business and yet have huge styles and it was a massive setback for us not to be out of supply these major retailers that are given is that right to that place right away his room is about these big retailers that make you wait for a year to hide either they got okay a broken and they buy a company never have enough that we had to be destroyed without mentioning any names that ever happened I’d look at no not at all night and they they’re not like that and yet times with these guys really how you set and a pretty consistent on that times have you always just been up on up and do you guys are there many many moments we’ve gone all she’d like like them and you didn’t have enough coconuts yeah yeah what what we gonna do you know it did you have a panic and think she could this be the end yeah look his there’s definitely pain moments in the business slapping like all know what’s going on what we do here and probably one of the biggest things was is the fact that I still live bicycle growing bright I’m a it’s a chapter in a book called winning by Jack Welch which is an amazing book and it teaches the elements of the dangers of growing pride can sometimes you can over index into what you’re trying to do and have the silos there and everything’s going good but can you afford the sustainability of it internally and can you support it internally in sometimes it’s not all about just trying to reach out to every single opportunity better now you know pulling in the reins and focusing two quick is that what Russell crime right getting to be too quick enough by now to manage it yeah like like I said I didn’t have the financial support of them of all these I didn’t have date bank accounts yeah I like the red Baron is a nice lots of brands that you find you know from from your background you know you had a racing family you had not club in the cross you because I I’ve I found it surprising thing you needed to borrow money if you’re on TV do you get a lot of people think ya he’s loaded you know he could just do it only sell the stuff that I could ask what a company I think that’s a great story that Tom glad we’re getting out there about you because I I would have thought that a lot of people like to presume that just because you’ve got this background that you you’re doing alright already yeah spies assumptions and man’s last friend you know I like it’s one of those things that my father passed away when it’s five years out nice site yeah he was in the racing industry and use of both Mike and I mean I was a life that had for five years but is that right you pop in the future when your five year old kid night Sam and spent a great legacy of mine and you know I love love him to death that it’s %HESITATION one of those things that a sound I had to really I had to develop my own future and I went out of my mind and and did they sort of things and now we want left with a lot %HESITATION I still dying you know I have not had any life when you when you lost you that’ll as he’s a guy who took over the reins to be your Guiding Light and Jack had look on the time is right I’m a father figure I I never really had %HESITATION neither was that is this friends of my father that way there and stuff like that definitely %HESITATION but you know I never really and truly one of my biggest regrets in business growing up is I never took on that mental Rall I never had to have proper mental through business and I regret that I do now the last couple of years now I’ve seen the value and how good and mental convey and really help you and have having someone to talk to mom and point out of anyone who wants to start a business going in a line feeling that you give it you had the most of your life is being an asset to you and you use that as an advantage hi I’m look I I think it has been an asset to me no not really no I mean you were just saying you know you’ve you’ve all you’ve sort of been a lot of myself dynamite got instinct yeah I mean I’m a big believer in you got instincts and how is he doing every such an understanding like what you’ve got to achieve and what you what you trying to achieve you know like for instance you nine I went out there on a lame packing what it didn’t exist in the strategy market on using the market now what it says we launched on the shelf in two thousand and ten and this is before the actual health trend unite everyone is still drinking show that everyone didn’t care what that preservatives out having there was all these unite no one is really getting involved in health and that really kicked in maybe four or five years ago service **** and it’s not the best reform shut up yeah oracle eight south of the writing about it I mean I’m not a doctor or a nutritionist approved sinus or anything like that but cities like that feeds can size it’s a horrible thing sang and if you can avoid it and well it is my city can like my my dear old dad year and a half ago I was told the any at months to leave and he is a sugar faint yet and he went off sugar your house ladies who he yeah let that get me wrong every now and again you got it for yourself a little right absolutely better ways of doing it and as he reached into the SP all ask what’s that’s the vote got to put into higher on that and I free flight yet of the chocolate flavored cake and what artistry this this is amazing you drinking coffee flavored coffee flavored packing out water this is not something on I’ve always been fascinated about the coconut water because I’m I’m a huge fan %HESITATION when it when I’d say this one because it’s my favorite all live just by what is available and some of them types like absolute dog she yeah like this this stuff in the can yep but just like rusty water and and someone on another guy I met who had his own coconut water company years ago I said it’s got something to do with using young coconuts and under the sentimental time you actually cracked him in and sat at a really good question and it’s actually what we’re about to reveal with everybody this year now call the CSI one of the most asked questions that I get is why does every coconut water tastes different what is the difference between every coconut water why does this one have more sugar than that one why some sweet some south some taste like us you know I like this and %HESITATION and we wonder if you know that the people we want to tell that give them the story in ten years the guy that was the question that I was asking when I went and visited everyone of these factories and this is probably one of the key things to the types range that we have in and out success is the quality of what we do and I’m gonna share that story with you and why save if you watch the source echo cannot even within the same country that is at the top of every of a top of a hill on the bottom of the Hilton or near river mouth all in lands unite it’ll all types different even with in that country and the difference is is actually the levels of that what the levels of sodium and pay hikes levels in the soil I’m to where it is it’s like crying high in agriculture and yeah one of the things I did ten years ago to answer that question was I did agricultural land testing of all the souls across Thailand in Philippine in the different areas bomb is that we chose from and one of the biggest things to understand as well as it might not just pay at that time but it’s also a threat seasonality site three wet and dry season the so soil levels will change the PH level the setting up of this will all change so what I did was I constructed a %HESITATION I plan to where we actually I’m Haavisto coconuts form and have a hundred percent traceability off out %HESITATION femme is and the source of act I cannot and and that’s just one part of it so if if the soil is a little bit off as I went about as coconuts because it went taste like and we have a sort of from the other ones that we grow yeah we measure time play I want give you that is the tie that south secret I knew where you going with this dot look where it is on it’s one of those things that there’s a certain level that we want to achieve and in the act in the agriculture testing and then not on top of that it’s also comes at a second what has living enzymes and it’s a really sensitive products a lot of people don’t know this and you know I can’t talk and site health times three dot but I’m and I’m not trying to that body on what I’m saying is that it’s a really sensitive products and say even from the time of harvest too when you transport it to your factory a manufacturer ya but locked and you break it I’ve been extracted what I put a three year had seats you had state system that the time off that the timing of that will affect the taste and quality legal news crews can’t and then back to what yeah I’m the other president mention to you from the ads sigh whether it’s a young and old and yeah you off the any between what is your exacts ideal technology looking for and I I can I can honestly say today that there’s a lot of brands of coconut water out there that I don’t feel what’s in that type of effort towards that is why we get the different sizes Simes in it like you you think that you’ve got to get the best one otherwise you getting in a crappy all one with crap in that’s right you know you you think about it you you Haavisto you take that taken out from the tray and it’s there in a in a holding cell for all thirty days on however long that time is it’s gonna changes get off at the first it’s a living first yeah I saw it at a local dairy the other day you know all I ask she writes in unit books on on health they got an a on the right foods and %HESITATION you can capture one of the early episodes of on the Mike and she’s talking about the advantages of getting a fresh fruit and vegetables the aiding them like that pretty much as soon as they’ve been right away yapping clocked look I think that yeah that’s it obviously ideal fresh anything straight away is is like that capturing it anyway in one of these things so that the issue with that is is the convenience side of things here has time to be able to take that for advice was every died eight them instantly and have it go off and that’s what we’re trying to help people with that everyone wants to get healthy using all these different things that were just trying to make our products that have got real ingredients in it is nothing he didn’t you know I would say that it’s %HESITATION and it’s all about convenience providing something like a fruit and vegetable bland one these ones that I’ve got convenience face a diet have to mix everything together and unite making cell that we really understand what’s seen on gradients let down on the other night if this is true it might just be a a weird rumor at them if you had the coconut water is up for related very close to plies not enough blood and in World War two on the battlefield they actually use coconut water yeah when they run out of line yet now that I’ve read lots of books about it yet I’ve never done it myself I think it be it’s the legal you know what I would probably do that as an examination up some coconut water with without chlorophyll watermelon wild berries and patriot yeah on it feels good do you feel I mean it be easier to drink about you like yeah of course I mean we do that twenty years into the future not I did like I think it was back in like World War two or something like that that they use that you infused seconds into people’s blood to replace the on their place liquids %HESITATION from what van at losing blood to a place that we could all day hydration is all hydration thing that’s correct amazing isn’t it like magic connotes that Tyler I like moving back in in that and would like to we went around to maybe I can just crack at an SDK but I don chargin on to try that let me do it fast I’ll do it one day that’s cool man I’m so you %HESITATION this is this is great sites you to tell us what what these products are you go because you’ve gone from just cutting out what it see you know old chlorophyll Kyle watermelon while there is big trees up because half the cooking out what was going right you getting calls and and all these massive still as a lever strider and and so yeah you all over the world and he thought well let’s just start doing some other stuff look it’s like my blood like leaving all right to to to to to grow the business in that way yeah we we wanted to say and how he was lives to become healthy I you know we want to give people the opportunity to become healthy out really easily and don yesterday and %HESITATION and some new and %HESITATION you know like if if we can provide convenience health of people in a better for a beverage and that’s what we want to try to do and we had a different target market for each one of our products and unite it’s about really understanding what your target market is for each product the rage brand out there and he gets paid yeah he %HESITATION you now that you’re getting paid well health is right on it yeah it’s about love developing a range of products that can be specific to people’s requirements to be out of the comm healthier and you know it’s it’s about post everybody convenience damp for this unite people not even has chlorophyll cow what amount why basically raise your file anyway Satan fly freely is a really good nutrients for your body net sites a green you treat %HESITATION it will help with the Taig it’ll help with that without I gained now putting on the health plans into this because we have a governed by laws and stuff like that I’m far feel is a really good %HESITATION nutrient that can agree nutrient they can help your body isn’t isn’t something that’s in plants that helps get some line yet in the plants to nude and incorrect gyro something yet highly say and and you’re thinking if that’s what it does for plan that’s what’ll help with your body okay well only unless something you’ve got any %HESITATION superfoods like it is just something that’s just created like a new fad away isn’t why I mean what is it yeah look I see a fade out spies is something it’s going to give you an enhanced nutritional something it’s going to benefit to your body yeah it’s probably pretty flimsy worthy gets thrown out there a lot to people is that on that bought you know I I I really do believe that not a lot of fruits and vegetables that are out there now I see the foods that we haven’t been aware of and my becoming more aware of these things as we find out the health benefits of what they can do you not like aids but we didn’t know that all these %HESITATION there’s all these different benefits of these fruits and berries out there now it would look coming more educators available for a loan was saying something about %HESITATION you know that blueberries can they get past the blood brain barrier and is this this so much crazy **** about food the world learning in people are becoming more savvy this kind of stuff Thailand now which is great because you hear so many horrible stories of food scientists on nutritionists that are telling people you know what they should date and it and it’s it’s crap that you would just sit on the shelf for a year because scientists made it rather than actual nutrition yeah yeah and and people getting off to a live like we were saying during out why we need potassium and while while we should be trying you know chlorophyll and yeah and and why we should be eating things that aren’t made from concentrate I what what was the difference as you got for your busy life you know and everybody has a busy life let’s face it you have real people have busy lives everywhere they in everything that they do and if you all your draining y’all potassium or your training different things levels of the body in the tank draining car yourself in a constant busy life side becoming more aware of the different for its like he said berries and things I’m not that you can put into your life to replace these nutrients in your body and replace electrolytes anybody feed they hide right and all that %HESITATION is you know what we trying to do in in instances like this you know we’re trying to provide paper that convenient solution to it its good men as I mentioned before a couple of %HESITATION you you pulled a few quotes from different books you be greater yeah I am yes I I set myself a goal to read a book a month %HESITATION when reading of development I add to my memory in the mastication stem arms actually that book I can only read one chapter awake and then I got to practice it say a masticating system yeah it would be prince and this week doing random interviews on the internet he had and a last minute in the other half of the world Jack that one nights I’m I’m actually also I just finished reading it I really fantastic book called on zero to one I’m by paid itself from I he started out and that book is about %HESITATION developing a product went when developing product in I mean in this case he developed a %HESITATION finance platform on bet he’s strategy of zero to one can be implemented in anything and it’s about if you’re going to develop the products or you get a launch a business or something like that launched something if you’re gonna launch it into a market that already exists your launching a selfish zero right and you’re trying to chase that number one position yeah if you’re launching something that is a new category something you do that innovative that to disrupt that yacht launching at one and the competition stopped as they are trying to get the number one position that can pretty simple strategy there and it’s not to say that you don’t launch product a launch at brand a lot something he in a in a %HESITATION in a saturated market it’s about if you’re gonna do it lawn something that’s different understand what your monopoly is yeah I understand what you’re different points and in Los I understand who you are actually targeting when launching that see I’ve seen so many businesses and brands and stuff like that launch a privately years of of my now almost ten years experience in these you know at lunch a brand inside this product is so good it’s for everybody many factors not as a whole different there were all different types of people that you know you want to know why it’s good for them and people went in and I got all that’s me I’m not just everybody people and a lot of people and you know they focus on what they do and and how they do it and stuff like that and that I forget the why they do it nine obviously I’ve come a Chevy saying the Simon sending stop yeah Simon Senate isn’t that isn’t it some millennials actually let’s try that now Simon cynic he does this a little video millennials in in the workplace like look I’m sorry my mind is flying in yet to take this group of people in the graduate school to get a job and the thrust into an it into the real world and in an instant they find out they’re not special their moms can get them a promotion %HESITATION that you get nothing for coming in last and by the way you can’t just have it because you want to get signed and sent it there he is on millennials but this guy I know all about finding your why so what was your why when you study the coconut company yeah look I I kind of wanted to and and how people’s lives to become healthy yeah you know I give him a convenient offering of health and I’m not saying like this is going to change your life I’m saying he’s an easy step to help you get a healthier life and you know my vision from that from day one in this business ten from ten years ago nine ten years ago when I said it has not changed all that the business is now involved in to multiple different brands and ranges my vision from day one was a healthy a fridge and pantry in every house out and that has never changed my my mission statement and it changed into words I removed the wide coconut water because we now have moved into other things outside of just checking out what I look at I am parent people healthy lot of the %HESITATION is still drinks though still beverage every as like a weight where healthy beverages were healthy beverage business students at beverage enough in his stride all these have a drink at all once you have it in America would you would you like a beverage yes I would like beverage thank you have a skill if Kevin a lot of them a beverage %HESITATION yeah cool man also EVA thought of because this is going so well what’s what’s next on the hit list you guys stick with this for ever on the side lead on the many things in your career and your life I did a look I I believe that we’ve got a lot more to cry with with a beverage industry and a healthy beverage industry and you know we just launched a watermelon what a brand called HTML and presto what I’m not because I hate to see if I like it and this is an honest opinion anonymous rex is is like I I think they get watermelons life is slow wrong yeah well I like not flavoring everything from lowly watermelon yeah please %HESITATION watermelon chewing gum I just might try that because if it’s going to be called and I did he call Sandilands doing an ad on the radio about the site you get your money back promoting this about saying you have to say during the a bomb and and the fertilizer any Rossel crates of watermelons in their Jackie as like us you do have a we we said to call we said like call you going to speak the truth about what you think about what I’m Alan yeah right there and do something that’s not a hand and and that’s what we’re about like real people having real opinions on not on on what it is actually quite good always always are you surprised I’m surprised the two reasons one yeah is is good into this I thought I have to fake it who she finally I would need a site I mean what amounts when I think that it’s all in a pit I’m still looking for the fuel price in there on the on the packaging that you look at what I was one of the things that’s been in your life for ever you know it’s a happy drink it’s been part of your life it’s been you’ve been eating a watermelon as a kid or that they watermelon lollies like you said a watermelon everything but it’s never been available as a drink ready to drink and how many people do you think China big watermelon down to the page you know I like it’s just not me Contiki one now you can Frankie try this exercise like a real watermelon honest opinion Frankie well about honesty and transparency so what do you think it’s good are you know it’s got a yeah you does that phrase that make it in I suppose Sarah actually funny bring that out we just launched a campaign going right now we tell it isn’t mine site we’ve got it we’ve got it HTML on mail and everything this they’ve got a melon very I scream in gelatin is a mind that our worldwide there in a couple of countries of the mind %HESITATION and you can buy the HTML and I’m July day from I’d tell it is about the mind and thoughts on time for on special flight is the stuff of you got I mean what we’ve got I’ve ranges twenty one products now we’ve got a whole new brand as well launching in April here how much is stepping outside of watermelon and stepping outside of coconut as well hobbit still focus on healthy beverage yeah the moment twenty one on skis and you know each one of our ranges has really been targeted towards a different demographics of people you know like we’ve we’ve gone in because I’m the kind of person that loves potassium and lycopene yeah what’s so like I thought no it apparently ahead it’s a photo nutrient which is an awesome antioxidant isn’t right hand drive yeah look at again it’s one of those anti oxidants it’s you know it’s also I found into modest %HESITATION it’s the thing that really makes a guy right as well but it’s not it’s one of those things that I would G. O. yet now talking delivering what’s what’s what’s the best one to drink with alcohol should US efforts he said and I would definitely side of watermelon today it is for the pain that you not an espresso martini with the cake express out of us living pretty pretty favorable look I see is okay we should have a back room used to have a whole coconut box and we had the fresh coconut someone would run out of coconuts with foreign usually take going to and they would what’s best coconut cocktail there is given to us right now asked coming up behind the United might one actually I’ve never been about and I couldn’t partly to save my life he has moved out of it now you know is running around running the highs around I was running around yeah and look at some of the best cop out at least a seven there was a cook at that age to cool which is made of coconut water queue combine a little dash of lines and fall got side that was probably very simple ingredients %HESITATION like it step sake it’s there are no sleep at your native land at nine and I just I ate a cucumber as I would just add that bit of freshness to it as well non as radical yeah icicle there you go even if you don’t watch a whole interview you’ve now if you don’t know how to pick a cocktail thinks that have yeah yeah yeah actually actually taste good for you that’s a co meant well thank you so much for bringing all these amazing coconut water and and talking about and and telling us all this the only ingredients you got into the new ones are anything that we haven’t talked about anything that forgotten anything that left off that you wanted to tell us about your incredible empire yeah look at Sam it’s a surprise I could talk about the the journey a little bit that has been on and and hopefully I can give some people some advice and in a business as well along the way yes so if you are young keep watching us right now you thinking you know one that like to be an entrepreneur like this guy he then maybe you want to give me a few tips that I started out maybe a couple of books to read yet look I I definitely think self education self development is that he’s an amazing thing like I’m now I mentioned getting itself a mentor is also a good way to help in Austin thank you shot to reach out to people and I’m happy to give them into one else I do have the affidavit mandated guy from the radio Hancock how can he tell how good of a mental he is %HESITATION that looked around as a haven amazing fast and he really is on and off that he’s just he’s just hilarious and I’ve said this many times of falling out is this so many people that dislike his uprights and this site about this so many people that love is the price and at the end of the day the people that dislike is the price constant watching him so he’s got to be doing something right along I like he’s yeah eight eight put me on my highest rating primetime TV show nice yeah because he didn’t show up in a row of the idea that cat for it would be rather because they would college Jackie a job has to be brother and he had %HESITATION people’s migraines or something like that and I’m like cool people that I was putting something in his food whatever result set at nine and he couldn’t do the radio show I %HESITATION over Christmas time or something like that so that the feeling for in there but he’s always been great to me in in a he’s a shock jock he has a lot of fun and yes things like watermelon seeds up your **** in an ad in the right now it’s a listening to ABC still the most successful radio announcer in this country alongside Alan Jones yeah Tyler and %HESITATION and it’s great to see exactly out because I love them and each other Jackie is really the brains behind the business yeah highlights the humble and it’s so it’s so Jackie o’s father because it yeah lover might to that school and say your mentors you assign yeah look I’ve I’ve got to I’ve got to mental is that I definitely %HESITATION that I definitely run things by and told to and stuff like that and %HESITATION they I. T. in two separate industries arm and a great people and great friends and like I said I could catch up with them running paas ideas %HESITATION tend to shy to tell them the truth as well I think people sometimes guy throughout business and get caught up in their own whites and don’t realize what the truth is that’s happening all don’t realize what’s going on hobby I guess according to something that you don’t understand them or that you may not be getting it but you don’t understand why it’s not working on what’s happening getting someone’s opinion is always a better way to do it either people you worked with before night and not actually sigh I’m fully sighted man does that I’d look up to these islands co tavy brownies and and from a company called phonic and he’s just amazing using the sixties man doesn’t have a live off fine it’s just like one of the most inspiring people the intifada bill yeah it is the empire that he’s been built is just plain amazing and you know what I like best about it is now he has similar values to myself I think in terms of being humble and you know I am just really wanting to help people and and I think that’s a great thing and and how do you have any Oscar of I’ve never really had a mentor other than my dad that Hey I ask someone to be a mental because it would be quite confronting question as someone has never heard it before like what’s that mean yeah look I I think it’s look maybe might not even be using that’s why but maybe just going to have a conversation with them at five one yeah you had it you’ve had an experience can I ask you a couple questions on it any next tonight now like I probably am I get people hitting up all the time on linked in a Facebook Hey I want to do this kind of run this idea posse and I’ll always give my honest opinion within always give my time to try to help because you know if I had to help when I was starting my business and I feel like I’d be so much further ahead I didn’t have that I didn’t reach out for now and I was self centered and caught up in mine thing and I was like nine you know you got it comes on the line and reach out to other people today ID Jane did help you would come to get out a jacket on a time thanks ID J. yeah thanks Sam you to pull Gigi center like a palette of coconut water every month yes he’s got unlimited supply of because it is that I would be a like family members let it come on yes my delivery units have like at least the people have to get it for free every month you know you read will do the ritual is full and out everywhere and getting a tail lights and you look at like the likes of like Red Bull to Bonnie dies guys you know the whole marketing thing that ladies in the category that marketing is about getting into people’s hands and trying it and you know what taking that approach as well no one knows what this is going to taste like everyone’s like coffee coconut water these guys are **** crazy yeah I’d like to try it if you didn’t have the watermelon thing it today like there’s no way I would buy that normally but now yeah I would definitely go by not thinking it’s good and this is not a paid advertisement because we wanted to get to know this guy and how I became a success and the object is also good yeah thanks very much like it cool man that’s great Bhadrak we’ve done everything we’ve covered it all yeah we have yeah thinking I found that thanks for the latest escape my problems you guys enjoy it to begin it’s it’s one sided rock out like I bring give out and I think everyone open up one of exactly daydreaming thank you so much for being on the line and regulations on on your credible company and good luck with everything for the future exactly what followed your exploits and everything you’re doing with a quick and I find yeah look we’ve got we’ve got a website HD coconut dot com I’m is probably the best as I blog site and things like that as well arms from the best place to get it but your stuff relate to them yeah obviously ran against find allies on the bodies Graham and HD KK and and we’ve got sides to Mellon which is at HTML on what I love the story very inspiring and even I get on the road and be an inspiring motivational speaker kind of guy I’m actually speaking in FMC day summit in Melbourne this Friday and Saturday and getting us to do a few things and I’m speaking at a %HESITATION my red Kansai summit sorry in Queensland on which is the tack and feed conference sign in April as well thanks have little things here and there look at some it’s a busy time I love sharing the story makes parents and and what we do and like I said I want to help people and and and she had experiences and challenges of the fact that when he challenges not even like to hear about how how good I’ve done it so what if it’s not about that doesn’t help you gave it some challenges us for sure we’ve had lots of ups and downs on one of that but I mean I know that my advice that I’d I’d love to sherry’s unite understanding your financials that that you know growing break thing is a really bad turning point five business a couple years ago and an understanding that nice to getting into the details of it getting is have a good finance manager are accountable cable whatever side you’re on and bill and trust and believe in them and listen to what I signed back on top of that constantly yeah good point some Asian older well they’ve joining us thank you very much wasn’t that Raymond David John is on the my place follow us on Facebook Twitter Instagram Michelman live and more episodes to come what’s your own lack of shared love it….